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Реферат Geographical position of Australia, climate. Tourist industry, rest, sights. Tourism Australia continues to strive to take the lead by employing creative marketing strategies and innovative activities in Korea and many other markets around the world.
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The topic of the term paper is Australia on the touristic map. Tourisitic industry is discussed in the first chapter, there is statistic data about arrivals to Australia in March of 2007. The second chapter is devoted to Australia`s land. Australia is the word's smallest continent. Nearly 7600000 square kilometers in area. It is one-fourth the size of Africa. The third chapter considers transportation, accommodation and catering services.
2. Australia's land
3. Australia on the world's tourist map
3.3 Catering service
How can a single country have world-class cities, snowfields, deserts, rainforests and golden beaches? Well, being nearly 8 million km? in size, Australia has a lot of ground to cover. If you want to know About Australia, grab your thongs (and your flip flops) and get ready for adventure -- Aussie style!
Australia's awesome natural beauty is talked about worldwide with wonder. And while Australians are proud of the diverse landscape, we are equally proud of the diversity of our people and the warm welcome we offer visitors from near and far.
Australians are laid back, as we often say. Enjoying our food and our sport are common pastimes for many Aussies. If you can't find us at the local footy ground cheering our team on a Saturday afternoon, then chances are we're enjoying the day with friends at one of many chic street cafes to be found in any of our major cities.
About Australia invites you to explore the possibilities. Along the way we'll provide you with information on things to see and places to stay. Whether you're an Australian exploring your own backyard or planning to visit here -- welcome and happy travels!
Tourism Australia has been recognised as the best National Tourism Organisation (NTO) in South Korea, Tourism Australia Managing Director Scott Morrison, announced today.
“Tourism Australia (TA) is proud to have received the 2005 Global Top Management Award for `The Best NTO' from one of Korea's most prestigious media groups, beating key competitors such as Singapore and Hong Kong,” Scott Morrison said.
The award, from Korea's Herald Business, was reviewed on: creative and initiative; marketing activities; campaign performance; and brand power. Last year, HSBC Korea, Coca-Cola Korea, Philip Morris Korea, Nike Korea, ING Life and BMW Korea were included in the winners.
Korea is an important market for Australia, with forecast growth of 36 per cent between 2005/09 according to the Tourism Forecasting Committee and the number of arrivals is expected to increase by 82,800 during the same period. According to the most recent ABS visitor arrivals figures, there were 19,900 visitors from Korea during March 2005 bringing the total for the three months to March 2005 to 74,500, an increase of 23 per cent relative to the same period of the previous year.
“In Korea many consumer surveys have shown that Australia is `the' most desired travel destination. Australia has strong recognition and aspiration for many Koreans, particularly among independent travellers aged 20-30 where Australia's popularity has experienced considerable growth,” Scott Morrison said.
“There are major changes underway in the Korean market that TA is seeking to adapt to and capitalise on. Strong growth in the Korean economy is making travel more affordable and Korean working life is about to become more flexible, moving from a six to a five day working week. As a result Koreans will be increasingly able to find more time to travel away from home.
“Tourism Australia recently launched the 'Best of Australia' campaign to encourage the growing Fully Independent Traveller (FIT) segment in Korea to choose Australia for their next holiday experience.
“In recognition of Korea having one of the world's highest Internet penetration rates, TA has enhanced its on-line marketing communication to target South Korea's younger and more affluent independent travellers as potential high yield visitors to Australia.
“To ensure that we realise expected growth and continue to attract high yield visitors, Australia's activities in key markets such as Korea must be world's best practice and this award shows that Tourism Australia is on the right track.
“In addition to the award for best NTO in Korea, Tourism Australia has won several international awards in Asia, including Singapore and China and most recently Tourism Australia won two Gold PATA awards for public relations and marketing.
“Tourism Australia continues to strive to take the lead by employing creative marketing strategies and innovative activities in Korea and many other markets around the world.”
The data about touristic industry are given below. There were 1,468,700 visitor arrivals to Australia during the three months to March 2005, an increase of 12 per cent relative to the same period of the previous year.
There were 5.38 million visitor arrivals during the year ended 31 March 2005, an increase of 11 per cent relative to the previous year.
There were 504,700 visitor arrivals during March 2005, an increase of 17 per cent relative to the same month of the previous year.
The timing of Easter in March 2005 impacts on these results as Easter tends to be a peak travel period. The 12 months to the end of March 2005 includes two Easter periods; the first quarter 2005 results include Easter while the same period in 2004 didn't; and the results for the month of March 2005 include Easter while the March 2004 figures didn't.
The timing of Easter has most influence on Western hemisphere markets and markets with large ex-patriot populations such as Singapore and Hong Kong. For example arrivals from the UK were up 27% during the month of March 2005.
Key trends by market are outlined below.
There were 91,500 visitors from New Zealand during March 2005 bringing the total for the three months to March 2005 to 219,500 an increase of 16 per cent relative to the same period of the previous year.
There were 86,800 visitors from the United Kingdom during March 2005 bringing the total for the three months to March 2005 to 235,200, an increase of 15 per cent relative to the same period of the previous year.
There were 14,700 visitors from Germany during March 2005 bringing the total for the three months to March 2005 to 42,500, an increase of 3 per cent relative to the same period of the previous year.
There were 43,600 visitors from the United States of America during March 2005 bringing the total for the three months to March 2005 to 122,700 an increase of 8 per cent relative to the same period of the previous year.
There were 11,000 visitors from Canada during March 2005 bringing the total for the three months to March 2005 to 34,800, an increase of 12 per cent relative to the same period of the previous year.
There were 22,400 visitors from Singapore during March 2005 bringing the total for the three months to March 2005 to 59,300, an increase of 15 per cent relative to the same period of the previous year.
There were 14,000 visitors from Malaysia during March 2005 bringing the total for the three months to March 2005 to 40,500, an increase of 3 per cent relative to the same period of the previous year.
There were 8,200 visitors from Thailand during March 2005 bringing the total for the three months to March 2005 to 18,400, a decrease of 3 per cent relative to the same period of the previous year.
There were 67,600 visitors from Japan during March 2005 bringing the total for the three months to March 2005 to 193,600, an increase of 5 per cent relative to the same period of the previous year.
There were 19,900 visitors from Korea during March 2005 bringing the total for the three months to March 2005 to 74,500, an increase of 23 per cent relative to the same period of the previous year.
There were 17,400 visitors from China during March 2005 bringing the total for the three months to March 2005 to 94,200, an increase of 31 per cent relative to the same period of the previous year.
2. Australia's land
Australia is the word's smallest continent. Nearly 7600000 square kilometers in area. It is one-fourth the size of Africa. East of Australia is Oceania, a group of islands spread over a vast area of the Pacific. Australia and Oceania combined cover an area of nearly 9000000 square kilometers, which is but a little less than that of Europe.
Australia lies wholly within the Southern Hemisphere. It is surrounded by oceans and seas: in the south, west and north by the Indian Ocean, in the east by the Pacific. It lies far from the other parts of the world. For this reason Europe was long unaware of it's existence. It was not until the beginning of the 17th century that Australia was discovered by the Dutch.
Like the other continents of the Southern Hemisphere Australia's coastlines are smooth, with few peninsulas and bays. In the south it is washed by the Great Australian Bight which, however, penetrates only slightly inland. Its shores are regular and unsuited for harbours.
Along the north-eastern coast extends the Great Barrier Reef for 2000 kilometers, at some distance from the land and interrupted in places by narrow straits. In the north it is barely two kilometers wide. In the south it widens to 150 kilometers. It consists of submarine rocks (cays) above water in places and fantastically shaped. These have been built by the coral polyp, a small sea animal living in the warm waters of the southern seas. The Great Barrier Reef makes it hard for ships to approach the shore.
Off the southern shores lies the island of Tasmania, separated by a shallow strait from the mainland.
Two-thirds of Australia, mostly in the centre and the west, is desert. There are hills and big dry salt lakes, and it is very difficult to grow anything. Not many people live there.
In the north, half the year is 'wet', and half is 'dry'. From November to April -heavy rain fills the rivers and makes enormous lakes where thousands of birds come for the summer. From May to October it is often sunny and dry for weeks, and it is a popular place for winter holidays in the sun.
The only place where snow falls in Australia is in the south-east and Tasmania. The highest mountain, Mount Kosciusko, in the Great Dividing Range, near the eastern coast, is 2,228 metres high. Most of Australia's population lives in the south and east of the country, where the summers are warm and the winters not too cold. Australia's longest river is here too - the Murray-Darling, which is 2,700 kilometres long.
Tasmania is cooler and wetter than the rest of Australia, with high mountains, thick forests, and some of the world's oldest trees.
When British people came to Australia in 1788, they gave the name 'Aborigine' to the people they found there. The 300,000 Aborigines who lived in Australia at that time belonged to more than three hundred different groups and each group had its land and language. They travelled to different parts of their land during the year to find food and water; they ate plants and fruits and caught animals and fish. They did not own many things, and their only buildings were by animals, plants and humans together. This time was called 'Dreamtime', and there are many songs, stories and pictures about it.
At special times Aborigines came together in big groups. They painted their bodies and sang, danced and made music.
After 1788 their life suddenly began to change. Thousands of Aborigines died from fighting the British or from the diseases that they brought to Australia. The new Australians took a lot of Aboriginal land, too. Tasmania is a terrible example. In 1804 there were about 7,000 Aborigines there. In 1831 there were 190. By 1876 there were none.
Houses made from branches and leaves. This way of life did not damage or destroy the land where they lived.
They believed that a long time ago the world was made between 1900 and 1930 special places were made where the Aborigines had to live, far away from other Australians. Life was very difficult for the Aborigines: they could not own land, they could not get jobs very easily, and their children could not go to school with white children. Nobody counted the Aborigines in the Australian population. Some people thought that there was no hope for the Aboriginal people, and many of their languages disappeared successful, many feel that they belong neither to Aboriginal Australia nor to white Australia. At last now in some cities Aborigines are helping each other to learn about the Aboriginal way of life; young people are taken to the country, where older Aborigines teach them the songs, dances, and way of living of the Aborigines of the past. And perhaps white Australians also are beginning to realize that they can learn a lot about their country from the Aborigines.
In fact, after about 1940 the number of Aborigines began to grow again, and now there are about 160,000 in Australia. In some ways life is better; for example, some of the land that the British took now belongs to the Aborigines again. By 1983, the Aborigines owned twenty-eight per cent of the Northern Territory.
But for lots of Aborigines life is still difficult. Most now live in cities and towns, away from the land although some have been.
The political system of Australia
The Commonwealth of Australia is a self-governing federal state and a member of the Commonwealth of Nations. Formally the head of the state is the King or Queen of England represented by the Governor-General. The Commonwealth of Australia consists of six states and two territories: New South Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, the Federal Capital Territory and the Northern Territory. The Capital Territory is the land around the Federal Capital, Canberra.
The states run such things as education, police, health, railway and roads; the Commonwealth looks after the army, posts and telegraph, relations with other countries.
Australia has a parliament in each state and the Federal Parliament of the Commonwealth at Canberra. The Federal Parliament consists of the Senate and the House of Representatives. The federal government of the country is headed by the Prime Minister, usually the leader of the party which has majority in the House of Representatives. The political parties represented in the parliament are the Australian Labour Party, the Liberal Party of Australia and the National Agrarian Party.
3. Australia on the world's tourist map
There are three choices of transportation in Australia:
Airlines on regular services
The airline situation in Australia has changed frequently since mid-2001. Anything you hear about routes, fares, and availability may change quickly. When making travel plans, be sure to check the relevant websites or talk with your travel agent often. You should be fine once you've booked your tickets, although (as always) exact flight times can change on short notice.
You can buy some tickets over the Internet (often at good discounts), if you know exactly what you want, but to get a good idea of the choices available, you may need to talk to a travel agent or to airline reservations staff.
In some cases overseas visitors will get a lower price by including within-Australia travel on their overseas tickets (for one thing, you won't pay GST - Goods and Services Tax - on air travel purchased abroad). If you're an overseas visitor buying a ticket after you arrive in Australia, check with a travel agent about possible discounts not available to Australian residents (note that you will pay GST on those tickets).
Many parts of the country are well served by local carriers (both fixed-wing aircraft and helicopters) taking people to tourist locations or simply flying around scenic areas and returning to the same airport.
Air tours may last anywhere from half an hour to several days. We'll list some (as we find them) on the relevant pages, and put some here that cover a wider area.
If you have your own plane, you can fly to many hard-to-reach parts of the country as well as more populous areas. Pilots may also be able to make arrangements with a local flying club to rent a small plane.
Rent (hire) a vehicle
Many travellers prefer to rent a vehicle rather than take a guided tour. The major international car rental companies are here, and most of them have both conventional (2-wheel-drive) and 4-wheel-drive cars and campervans.
Most car-rental companies restrict where you can go, so be sure to check before you head off onto unsealed (unpaved) roads or even all the way across or around the country.
Also check exactly what the insurance covers. The standard insurance for rental cars often does not include damage to tires and windscreens (windshields), but you should be able to pay a bit more to include that coverage.
Major car rental companies:
Larger towns and cities generally have several local car-rental companies. These companies may be cheaper than the international companies, but they often restrict where you can drive the car (only in the immediate area).
If you want a 4-wheel-drive vehicle, local companies are often your best bet. They may also provide camping equipment, at additional cost. Check websites or other travel information for places of interest to see which ones have local car rentals.
Campervans and motorhomes
Campervans and motorhomes are all-in-one; for more about what's in them, see the Campervan and motorhome rentals page.
New and used vehicles, including some 4-wheel-drive models, are readily available. Here are some of the major brands and dealers:
1. Swagman. One of the most expensive and luxurious lines of motorhomes, which come in a range of sizes. They will do buy-backs, so they sell used models too.
2. Winnebago motorhomes are available from many dealers, including Maconachie's in Nowra, NSW, and Robert's Leisure Vehicles in Kew, Victoria.
3. Matilda Motorhomes are based in Cairns. They provide many of the vehicles rented by NQ Rentals.
4. For smaller campervans, try John Terry Campers in Sydney.
5. Britz, Maui, NQ, and other rental companies sell used campervans and motorhomes. See the Campervan and motorhome rentals page for contact information.
Caravans and tent-trailers
A caravan (called "travel trailer" or "mobile home" in the USA) is towed by a car or truck. New and used caravans are readily available. Some are designed specifically for off-road use. Many popular designs use a pop-top to keep the caravan's profile low during towing.
Trailers with fold-out tents are very popular; some of these open into quite elaborate structures.
You can buy or hire a bicycle, or take an escorted tour.
We've met people riding bicycles around the country, but it's difficult unless you have a support vehicle carrying your supplies. Although Australia is mostly flat, compared to many countries, it's a very long way between towns in much of the country, and you have to carry a lot of water. Most roads are quite dangerous for bicyclists because they don't have much of a shoulder, and in many cases the shoulder isn't paved.
A bicycle can be a good way for getting around within a town, and we see many motorhomes with bicycles strapped on the back.
In addition to the cruise ships from Singapore or other ports that visit a limited number of Australian ports, several cruises are available in the Great Barrier Reef and along the tropical coasts of Australia. Here are two. Your travel agent may have information about others.
Rent a boat
In popular holiday areas, you can rent boats ranging from dinghies to multi-berth sailing yachts to motor cruisers to houseboats. You can either sail the boat yourself or rent one with one or more people aboard as crew.
In most cases, you'll need to return the boat to the place where you picked it up, although you may be able to arrange a one-way charter, especially if the boat is crewed.
From mainland Australia, you can fly or take a ferry to the state of Tasmania. If you want to take a car with you, you'll definitely want to take the ferry. (Rental car companies don't generally allow this; you'll need to drop off one car on the mainland and pick up another one in Tasmania.) The ferry to Tasmania has sleeping compartments as well as cheaper seats (staying in your car or camper is not allowed).
Paddle steamers operate on the Murray River, or you can rent a houseboat.
The choices in Australia are limited only to your imagination. The climate in Australia allows travellers to pick from many styles of lodgings and the region and length of your stay can help determine how you choose.
Your stay in any of the luxurious and reputable hotels in Australia's major cities will make your visit a sheer delight. While waking to the sound of the ocean and stepping out onto soft white sands makes pitching a tent someone's idea of a real holiday.
Just arrived and need somewhere to stay? Making plans and exploring your options? We have plenty of ways for you to find your ideal accommodation in Australia. Below you can check out some of the nation-wide accommodation providers who either manage bookings in most locations or national accommodation chains or associations.
If you are looking for a place to stay in a particular region of Australia the best way to find them is to navigate your way to that state or region and check out what's available there.
As a guide, descriptions of popular styles of accommodation and providers are outlined below.
Five Star Luxury
Australia is home to many international hotel groups that provide the ultimate in luxury and comfort. They include; ANA, Hilton, Hyatt, Inter Continental, Marriott, Nikko, Parkroyal, Radisson, Ramada, Ritz Carlton, Sheraton and several others. All situated in major cities.
A wide range of comfortable three to four и т.д.................
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