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papaoa peoea, apae a coae o oapo a pepe opoo oa OOO Oc.

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: . : . : 19.9.2016. : 2014. : 94. antiplagiat.ru: < 30%

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...................................................................................................................8
1. OOO Oc..................................................10
1.1. .....................................................10
1.2. OOO Oc...............................12
1.3. ..............................32
2. .........................................50
2.1. .................................................50
2.2. ...............................................................55
2.3. ....57
3. ................................................................................................................68
3.1. ............................................................................68
3.2. ............................85
.........................................................................................................90
......................................................................91


EEE
Copee a pa oo apaepec coo ecoc papao oe a pe o oapo. oa c pee peca coo e a, o caoc epaeo cceo eeoc oceo cea, cao co ce eea pee ee cpe opaa.
eca oaooo poecca ocoea a aopa a cpoe copeec eee apoco opee; pae a pep, coco oepao peapoa a oee o opeoce; pae eoo eecoo ocppoa pee - oco ooo oapa (cce, opooec aa, eop pee opeaec aa p.); pacpocpaee pooce eoo, eo op po o apoc opeoo opee; oee po pepaeco e ooe.
eeoc o coa o a po o oapo caoc caocoe, o o e pe ca c o eeeo, oeo pae. oae oaee eao papao ee ooo oapa a po ooae poccc ocea, ooca, ecea e paopac opoce oe opeococooc oa, ae oooc coepecoa pooca.
Aaoc aaec :
- ee ee apaepa ope o o ceopa opeecoo pa o eooo oaoo;
- pepae cocooc ocoo o a po oe oap ae aop ecocooc pep;
- o oe oepec ce ooee, coa o paa eecoo ocppoa, o e aeoo e poopoa opeoce, o ec cece aopo pca eeoc aoo pep;
- eoooc cece ope copee peaa aope coepecc oa oeaa aoo oapo e - o, co oepe, ec aoo pa pep;
- eoooc pooo cooa oaoo pacpp e oecoo ooa papaoe oap ooee.
Oe cceoa - eeoc o papaoe o oapo.
pee cceoa - paeece pee o papaoe o oapo.
e: papaoa peoea, apae a coae o oapo a pepe opoo oa OOO Oc.
aa:
- cceaa apaepc poecca coa o oapo;
- aa eoooecoo aapaa coa o oapo pae poecco;
- aa poecca coa o oapo coepecoa, cceaa paeec pee, p papaoe ooo oapa;
- cceaa pecpco, eoo papao peaa ooo oapa, coco eo oa;
- papaoa coae ooo oapa, c o cpoca a pe.
eo cceoa: aaec, cacec, ooo-aeaec, cpae.
ca aaoa paoa coco ee, 3 a, ae, cca epap (24 aeoa) coep 90 cpa, 42 a, 5 pco, 2 . paeca aoc pao aaec oooc cooa oee ae papao o oapo aao oa.


1. ͻ
1.1
1.1.1
O"STIN 2003 . O"STIN - , , O"Stin Casual, O"Stin Studio, O"Stin Woman O"stin Man.
O"stin - , . O"stin .
, , .
. OSTIN 195 , - 500. OSTIN . OSTIN . , , . OSTIN TOP - 5 , , OSTIN .
O`STIN .
OSTIN CASUAL - , , .
OSTIN STUDIO - .
O`STIN WOMAN O`STIN MAN , , .
KIDS by O`STIN , , OSTIN MINI.
OStin . - . - , , . , . , . OStin , .

1.1.2
aa OOO Oc aoc o apec: . Ca-eepp, . Eoa . 3 P Cea ocae oe opeee c pa poe ooa. a pao, ce aao OOO Oc opepoaa a opeee co cpe poe ooa.
OOO Oc paoae 12 eoe. : 1 - pa, 2 - acpaopa, 2 - accpa, 2 - aoa, 5 - poao. Opaaoa cppa pecaea a pc. 1.1.


Pco 1.1 Opaaoa cppa OOO Oc

1.1.3
Accope oapo aae acae ooo 2 000 aeoa:
- , pa coca - 30%,
- poa - 30%
- , p - 15%,
- a, , o - 15%.
- ep oea aceccap - 10%.
a oe poae oe o Oc - o ea. aa ceapc cpee eoo ceee, cpaeo e e o opo a ec accope o pee, oco, pae, ae, oo o ao, p, oa, oca. OSTIN coae oe oe opepc a oae.
accopee eco oe pecae: O"STIN WOMAN - ea c e, O"STIN STUDIO - oo ee ape c o, O"STIN CASUAL - oea oo e ee, a a e, O"STIN MEN - oea ea c, epe cee .
a oao cae oa o poae oe OC pecae ec aao oe e, pecae ea a oe oe. ae oo ocope ooc oa O"STIN, oa, aac p.


1.2. OOO Oc
1.2.1 2013-2015
poee aa acooo coco eo eee a 2013-2015 o.
oo eooo pacca cppe ee ae acce aaca, a ae p, oe a eee cpp aaca a oe epo.
co aaa: opa 1 aepc aac.
p epao (cppo) aae aaca, paccaec e ec aoo paea oe aaca. a opao, aec apaepca cpp cpec opaa coo oppoa.
p opoao (aeco) aae aaca pooc coocae cae ao acco ae (o pee). oe a paccac oaae acooo ooceoo poca (ppoca) a oe a o cpae c ae a pe (ac) oe a.[1]
ae opeeec a ce aoo coa cpec, ocoo, ooc acoe pecpc opaa ae eca aac oe eee cpeca, .e. paccaec e ec ppoca paea ppoce oa aaca (peo aa). Oc . 1.1.

1.1 -
oaae 2013 2014 2015 (%)
2013 2014 2015
1 2 3 4 5 6 7
eoopoe a 665 729 809 1,31 1,25 1,19
eaepae a (110) 0 0 0 0 0 0
Ocoe cpeca (120) 665 655 739 1,31 1,12 1,08
eaepeoe cpoeco (130) 0 4 0 0 0,006 0
oocpoe acoe oe (140) 0 70 70 0 0,12 0,1
Oopoe a 50197 57615 67456 98,69 98,75 98,81
C (220) 1551 1747 2986 3,05 2,66 4,37


1.1
oaae 2013 2014 2015 (%)
2013 2014 2015
1 2 3 4 5 6 7
eopca aoeoc p.(240) 4000 4467 4873 7,86 6,86 7,14
eee cpeca (260) 323 564 17 0,64 0,55 0,02
poe oopoe a 0 0 260 0 0 0,38
ceo ao (o aaca) 50862 58344 68265 100,00 100,00 100,00
(490) 22300 24691 25411 43,84 42,32 37,22
(590) 0 0 1845 0 0 2,7
28562 33653 41009 56,16 57,68 60,1
16220 6976 6504 31,90 11,96 9,53
12342 26677 34505 24,27 45,72 50,55
ceo ao (o aaca) 50862 58344 68265 100 100 100

1.1 : 2014 . 2013 . 0,6 . - 1,25%. 0,6 98,75. , . , .
, Oc - , , , . 87,19 %, .. 2013 . 0,05 . . 6,86 %, 2013 . 1 . .
, 2014 2013 2391 . , 42,32% ( 2013 . - 43,84%). 24,27% 45,72%, .. , . 20% 11,96%, , .. . .
2015 . 2014 0,6 . 0,6 , . 2014 . 0,28 . 86,9%, 0,29 2014 .
2015 , 2014 , 720 . ., 37,22%. 50,55%. 9,53%. , .

1.2.2 2013-2015
, , , .
, . , , , , . .
a pao, aa aaca aaec c ocpoe aaeco a, coepae pee (apepoae) ca - o paeo ao acco. Aa aoo apepoaoo aepcoo aaca ooe ae ee ae cppe cae. Opaoa opa, peeo aaeco aace, ocecec eoa opoaoo (aecoo), epaoo (cppoo) peooo aaa.
, .. , .[2] Oc . 1.2

1.2 - Oc
2013 . 2014 . (+, -) 2014 . 2013 . % 2014 . 2013 . 2015 . (+, -) 2015 . 2014 . % 2015 . 2014 .
1 2 3 4 5 6 7 8

665 729 64 109,62 809 80 110,97
50197 57615 7418 114,78 67456 9841 117,08
: aac (210) 44323 50873 6550 114,78 59320 8447 116,60
eopca aoeoc p 4000 4467 467 111,68 4873 406 109,09
eee cpeca (260) 323 564 241 174,61 17 -547 -3317,64

1.2
2013 . 2014 . (+, -) 2014 . 2013 . % 2014 . 2013 . 2015 . (+, -) 2015 . 2014 . % 2015 . 2014 .
1 2 3 4 5 6 7 8

22300 24691 2391 110,72 25411 720 102,91
(510) 0 0 0 1845 1845 0
(610) 28562 33653 5091 117,82 41009 7356 121,86
50862 58344 7482 114,71 68265 9921 117,00

1.2 : 2014 . 2013 . 64 . ., .. 9,62% , - 7418 . ., .. 14,78%. 467 . ., .. 11,68%, . 241 . .% , , , . 6550 . ., .. 14,78%.
2015 . 2014 . 17% 68265 . . , . 10,97%. . , - 9,09%. . , . , , .
1.2 2014 . 2013 . : 17,82%. 10,72%. . 5091 . .
2015 . 2014 . 9921 . , . . .

1.2.3 2013-2015
eoo coe acoo oc aaca ec oee ep pe epaec: [3,4]
A1 ? 1 (1)
A2 ? 2 (2)
A3 ? 3 (3)
A4 ? 4 (4)
ppoa ao acco aepcoo aaca oe oc . 1.3

1.3 - ppoa ao acco aepcoo aaca oe oc
p ao acco Cpoa aaca 2013 2014 2015
1 2 3 4 5
aoee e a (A1) 250+260 323 564 17
cpo peaee a (A2) 240+270 0 4467 5133
eeo peaee a (A3) 210+220+216 45874 52520 62165
popeaee a (A4) 190+230 0 729 809
aa aa aaca 300 50862 58344 68265
aoee cpoe oaeca (1) 620+630 12342 26677 34505
paocpoe oaeca (2) 610+650+660 16220 6976 6504
oocpoe oaeca (3) 590 0 0 1845
Coce aa (4) 490+640 22300 24691 25411
aa acca aaca 700 50862 58344 68265
2012 . 1 ? 1; 2 ? 2; 3 ? 3; 4 ? 4, .
2013 . 1 ? 1; 2 ? 2; 3 ? 3; 4 ? 4, .
2014 . 1 ? 1; 2 ? 2; 3 ? 3; 4 ? 4, .
oce aa oopoe opaa . 1.4

1.4 - oce aa oopoe opaa
/ oaae o oaae aaca opo pacea 2013 2014 2015
1. aa peep 490 22300 24691 25411
2. ae aa 590+690 28562 33653 42854
2.1 .. pe a o eoopoe a o. . 0 0 280
2.2 oo epoo 640 0 0 0
3. eoopoe a 190 665 729 809
4. Oopoe a 290 50197 57615 67465
5. Coce aa oopoe (CO)
5.1 I coco cp.1 - cp.3 21635 23962 24602
5.2 II coco cp.4 - cp.2 21635 23962 24602
6. oea eacoceoo aaa oopoe (CO-)
6.1 I coco cp.1 + cp.2.1 + cp.2.2 - cp.3 21635 23962 24882
6.2 II coco cp.4 - cp.2 + cp.2.1 + cp.2.2 21635 23962 24882

o:
2013 . 43,84% , - 56,16%.
2014 . ee eco e ppoc coceoo aaa oopoe opaa, o coceoo aaa eocaoo e oo oppoa oopo ao, o eoopo ao. p o ae aa cocae 57,68% o oe c ao. o oop o o, o oopoe cpeca opaa, ac eoopo ao coppoa a ce ae cpec (coo).
2015 . ee eco e ppoc coceoo aaa oopoe opaa, o coceoo aaa eocaoo e oo oppoa oopo ao, o eoopo ao. p o ae aa cocae 62,78% o oe c ao. o oop o o, o oopoe cpeca opaa, ac eoopo ao coppoa a ce ae cpec (coo).
aaa oc coec ae p ooce oaaee - oeo, apaep aeco cpp aepcoo aaca.
oe acoo oc (4): [5]
4 = cp.260 + cp.250 + cp.270/cp.690 (5)
o aoee ec pep oc opaa. oaae, aa ac paocpo ae oaec oe p eoooc oaea eeeo a ce ee cpec. Oaoe aee e eee 0,2.
oe cpoo oc (5) - paccaec a ope a:
5 = (cp.260 + cp.250)/Oaeca,(6)
e Oaeca - oaeca, oope eooo oa a a.
Opaae pea aeecocooc opaa oac eee oaeca, poec a a. Oaoe aee e eee 1.
oe ee oc (6):
6 = (cp.290 - aoeoc)/cp.690(7)
e aoeoc - aoeoc peee o oca ca aa ().
. 1.5

1.5 -
/ oaae o oaae aaca opo pacea 2013 2014 2015
A 1 2 3 4
1. eee cpeca 260 323 564 17
2. paocpoe acoe oe 250 0 0 0


1.5
/ oaae o oaae aaca opo pacea 2013 2014 2015
A 1 2 3 4
3. oo cpopeaee a (I p.) cp.1 + cp.2 323 564 17
4. A co cpe cpoo oc, .e. eopca aoeoc, ae o oopo oac eee 12 ec. oce oeo a (II p.) 240 4000 4467 4873
4.1. .. Aac ae C. p.* 0 781 1306
5. oee a co cpe cpoo oc (II p.) cp.4 + cp.4.1 4000 3686 3567
6. oo a I p. + II p. cp.3 + cp.4 4323 5031 4890
7. oo oee a I p. + II p. cp.3 + cp.5 4323 4250 3584
8. aac 210 4323 50837 59320
8.1. .. paco epoo 216 0 64 141
9. C o popee eoc 220 1551 1747 2986
10. poe oopoe a** 270 0 0 260
11. oo eeo peaee a III p. cp.8 + cp.9 + cp.10 5874 52584 62566
12. oo oee eeo peaee a (III p.) cp.8 - cp.8.1 + cp.9 + cp.4.1 5874 53301 63471
13. ceo e a cp.6 + cp.11 10197 57615 67456
14. ceo oee e a cp.7 + cp.12 10197 57551 66795
15. paocpoe oaeca 690 0 33653 41009
15.1. .. aac oee C. p.* 0 7781 7466

1.5
/ oaae o oaae aaca opo pacea 2013 2014 2015
A 1 2 3 4
15.2. oo epoo 640 0 0 0
15.3. paocpoe oaeca pacea 4 5 cp.15 - cp.15.1 - cp.15.2 0 25872 33543
15.4. paocpoe oaeca pacea 6 cp.15 - cp.15.2 0 33653 41009
16. oe oc
16.1. acoo oc (4) cp.3/cp.15 0 0,02 0,0004
16.2. cpoo oc (5) cp.6/cp.15 0 0,15 0,12
16.3. ee oc (6) cp.13/cp.15 0 1,71 1,64
17. oee oe oc
17.1. acoo oc (4) cp.3/cp.15.3 0 0,02 0,0005
17.2. cpoo oc (5) cp.7/cp.15.3 0 0,16 0,11
17.3. ee oc (6) cp.14/cp.15.4 0 1,71 1,63

* opaoo ao pacea oc aepc aac o. opa.

o:
a 2013-2015 o aee oea acoo oc (4) e cooece ope ( 0,2). ea aoo oea oop o cepeo eocae ee cpec.
oea cpoo oc (5) opa aee ec 1 oee. cae eo aee o 0,15, 31.12.2015 . 0,12. o ceece o eocaooc OOO Oc ao oae paocpoo peopco aoeoc.
e op, a a pe oea, oaac oe ee oc (6) (p ope e eee 2). pae oeo ec oea a 2015 o a 0,07.
1.2.4 2013-2015
acoa cooc opaa - o ee acoa eacoc o e coo cpec, .e. o peo ao. poe aa oe acoo eacoc opaa . 1.6

1.6 - poe aa oe acoo eacoc opaa
/ oaae o oaae aaca opo pacea 2013 2014 2015
1. aa peep, c.p. 490 22300 24691 25411
2. oo epoo, c.p. 640 0 0 0
3. oea ea coceoo aaa oopoe (CO-) , c.p. 490 + 640 22300 24691 25411
4. aa aaca, c.p. 700 50862 58344 68265
5. oe oe acoo eacoc (1) cp.1/ cp.4 0,44 0,42 0,37
6. oe oe oe acoo eacoc (1) cp.3/ cp.4 0,44 0,42 0,37

acoa cooc ac o coooe coce ae cpec cocae coo. Ee oea, c o a aaca cee oe:
oe aoo 1 apaepe o coce cpec opaa oe ce coo. poo pae acooo aaa oe aoo aaec Equity Ratio, o epeoe oaae oe coceoc o opeeec ce opao:
1 = cp.490/o aaca (8)
eee 1 ceece o caoc pep, .e. eo acoc o e peopo aa, a oe pepeae o poe pep apoce.
po ca acoo a cao ao poe p ae 1, pao 0,5 (peca oa). oo ooae acoo oeoc co ooeo oea aco cooc pep p co, o aee oo oea peae 0,5.
Oaoe aee oea 0,5-0,7. co poe coceoo aaa opaae cooe aeco acoo cpp aaa pep, eo aco eacoc occe ae aco pco.
o:
oe aoo opaa o coco a 31.12.2015 . coca 0,37, o a 0,05 ee, e o coco a 31.12.2014 ., o coco a 31.12.2013 . coca 0,42, o a 0,02 ee, e o coco a 31.12.2013 . oee ae ceece o , OOO Oc o peopo o pe eocaa coceoo aaa.
O pepe acoo eacoc opaa ec oeceeoc eo aepa oopo ao (aaco) co coa oppoa.
eaeecocooe eoe pepe e oe apapoa co peopa coepeeoo oae oaec epe . a epeco peopo paaco oece P (ac I, c. 90, 99, 101), eeo oe c ao p oee oc pep.
oe e, ce a, o paoc e aeco cooc eca pep co ec eo oo.
ce a - o paoc e ca ao opaa, pae pace, ee oaeca, pae pace.
Oea cae aaca, ac pacee cooc c ao, pooc ae P o coco a 31 eap. cae ec p cce oaae c ao ec opae pea, ae opaa co ao c.
p aae paccac cee oe: [6]
oe oeceeoc coce coa acpoa:
2 = CO/cp.290(9)
a oe oaae, aa ac oopo ao acpec a ce coce coo. opa oaae 0,1 oee.
oe acoo eacoc ac oppoa aaco:
3 = CO/ cp.210 (10)
O oaae, aa ac aepa aaco oeceaec coce cpeca. opaoe aee e eee 0,5.
poe aa acoo eacoc opaa ac oppoa oopo ao aaco . 1.7

1.7 - poe aa acoo eacoc opaa ac oppoa oopo ao aaco
/ oaae o oaae aaca opo pacea 2013 2014 2015
1. Coce aa oopoe (CO) a. 2.5 21635 23962 24602
2. oea ea coceoo aaa oopoe (CO-) , ........


1. .. . . . : . . .. - .: -, 2012. 261.
2. .. / .. / / . - 2011. - N1. 126c.
3. .. : . .: , 2011. 313.
4. .. : . .: , 2011. - 651 .
5. .., .. . : . .: , 2013. 218.
6. .. , .. , .. , .., . - .: , 4- ., . . 2010 . 417.
7. .., .., .., .. , . - .: , 2011. 292.
8. .. : . .: , 2010. 908 .
9. .. : . .:-, 2012. 227.
10. .. : - .: , 2010. 208.
11. .. . . . . : . .: , 2011. - 369 .
12. .. : . .: , 2014. 114.
13. .. : : . .: 2011. 533 .
14. .. .: . .: -, 2009. 456 .
15. .. : . .:-, 2010. 176 .
16. .. // . - 2013. - 3. 98c.
17. .., .., .. : . .: , 2010. 271 .
18. .., .. : . .:-, 2010. 244.
19. .., .., .. : . - : , 2012. 361 .
20.
21. . . , 2010. 416.
22. .. / .. / / . 2012. N16. 59c.
23. .., .. : . .: , 2010. 330.
24. .. : : : . .: , 2012. 560c.




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